2026 Super Bowl Ad: Star Talent Fees Down As AI Surges - The Hollywood Reporter
entertainment 2026/02/05 12:48:59

2026 Super Bowl Ad: Star Talent Fees Down As AI Surges - The Hollywood Reporter

Source:Hollywood Reporter
Author:Alex Weprin

A survey of CMOs, network execs, media buyers, agents and talent are painting a picture of what to expect between plays during this year’s Big Game — and the economics behind the ads.