Anthropic’s Super Bowl ads mocking AI with ads helped push Claude’s app into the top 10 - TechCrunch
business 2026/02/13 17:16:27

Anthropic’s Super Bowl ads mocking AI with ads helped push Claude’s app into the top 10 - TechCrunch

Source:TechCrunch
Author:Sarah Perez

The numbers suggest that Anthropic’s Super Bowl commercials, combined with Anthropic’s recent release of its new Opus 4.6 model, worked to drive attention to Claude’s app and its key differentiator from ChatGPT.

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