As American Girl turns 40, Mattel grapples with bringing dolls into a new era - CNBC
business 2026/02/22 13:00:01

As American Girl turns 40, Mattel grapples with bringing dolls into a new era - CNBC

Source:CNBC
Author:Luke Fountain

American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as Mattel faces industry pressures.

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