Doritos prices jumped 50% in four years and PepsiCo waited until it lost billions to do anything about it - fortune.com
business 2026/04/07 20:02:00

Doritos prices jumped 50% in four years and PepsiCo waited until it lost billions to do anything about it - fortune.com

Source:Fortune
Author:Marco Quiroz-Gutierrez

Frito-Lay’s pandemic-era price hikes cost PepsiCo $50 billion in market value.

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