Ford needs another Taurus, and the $30K Fathom EV pickup isn’t it - TechCrunch
business 2026/08/06 17:41:56

Ford needs another Taurus, and the $30K Fathom EV pickup isn’t it - TechCrunch

Source:TechCrunch
Author:Tim De Chant

Ford’s CEO has described the new Ford Fathom as a “Model T moment” for the company. But the EV pickup is unlikely to live up to lofty expectations, and maybe it doesn’t have to.