McDonald’s CEO did a burger taste test that became a cautionary tale for execs. But there’s a silver lining - Fortune
business 2026/03/06 08:07:00

McDonald’s CEO did a burger taste test that became a cautionary tale for execs. But there’s a silver lining - Fortune

Source:Fortune
Author:Rachel Ventresca

McDonald’s CEO Chris Kempczinski’s taste test turned into a viral meme war that shows how risky the CEO-influencer model has become.