Poppi founder still thinks water's boring—her new beverage company is betting consumers feel the same - CNBC
business 2026/11/08 14:00:01

Poppi founder still thinks water's boring—her new beverage company is betting consumers feel the same - CNBC

Source:CNBC
Author:Megan Sauer

Poppi founder Allison Ellsworth’s new hydration beverage company Jetty is betting on shoppers wanting flavor and functional drinks over plain, regular water.