Starbucks Snoopy Cup Resells for $200, Showing the Power of Merch Drops - Bloomberg.com
entertainment 2026/09/15 19:02:43

Starbucks Snoopy Cup Resells for $200, Showing the Power of Merch Drops - Bloomberg.com

Source:Bloomberg
Author:Daniela Sirtori

Starbucks Corp.’s Snoopy glass cup is reselling for as much as five times its retail price in the latest example of how the company is tapping exclusive merchandise to keep customers flocking to its stores.