The bouba-kiki effect: Baby chicks match sounds to shapes just like humans - Phys.org
science 2026/02/20 19:41:00

The bouba-kiki effect: Baby chicks match sounds to shapes just like humans - Phys.org

Source:Phys.Org
Author:Paul Arnold

When we hear certain sounds, our brains often pair them with specific shapes. For example, most people will associate a sharp-sounding word with a jagged, pointed shape, while a soft, rolling word is linked to something smooth and curved. This fascinating phe…