The Drama Over Marketing ‘The Drama’: Was the Wedding-Focused Promo Misleading or a Marketing Masterclass? - Variety
entertainment 2026/04/06 13:00:00

The Drama Over Marketing ‘The Drama’: Was the Wedding-Focused Promo Misleading or a Marketing Masterclass? - Variety

Source:Variety
Author:Kennedy French

A24’s latest film “The Drama,” starring Zendaya and Robert Pattinson delivered big box office, but its wedding-focused promo proved controversial.