Trick the Brain, Taste the Reward: How Expectations Rewrite Sweetness - Neuroscience News
health 2026/03/02 19:34:43

Trick the Brain, Taste the Reward: How Expectations Rewrite Sweetness - Neuroscience News

Source:Neurosciencenews.com
Author:Neuroscience News

Expecting sugar increases the brain’s reward response to artificial sweeteners, suggesting labels like “diet” may sabotage healthy eating.